Only 11% of creative directors in our industry are women. WTF?
11% is an especially crazy stat when you consider that women greatly outnumber men in college advertising programs. It’s our covert mission to increase that number and work to change other gendered practices in the creative industry that diminish the aspirations of our daughters and negatively affect the well-being of women AND men. Cool. How?
+ Defying the rigid gender norms and plays on insecurity that are continually used as tools of the trade.
+ Creating and modeling a more progressive, balanced work environment that keeps talented women, millennials and moms from dropping out mid-career.
+ Nurturing the next generation of fearless, diverse leaders in our industry through our entrepreneurial-driven internship program. Next hiring opportunity will be for Fall 2017.
+ And, on the creative tip, we started a street-level, multimedia awareness campaign, called The BossLady Project, aimed at challenging the industry’s antiquated power structure using design, music, art, and other creative expressions.
Ours is truly a field that’s been much slower to progress than most. And that has got to change. Not just for people working in it, but for the millions who consciously and unconsciously absorb its messages everyday.
More about the issues we're trying to address
- Women in Advertising Reveal Rampant Sexism and Macho Culture By Rob Davies, The Guardian
- Five Facts That Show How the Advertising Industry Fails Women By Ali Hanan, The Guardian
- Female Empowerment in Ads: Soft Feminism or Soft Soap? By Natalie Zmuda & Ann-Christine Diaz, Ad Age
- The Dangerous Ways Ads See Women By Jean Kilbourne, TEDx Talk
- Why the Picture of Diversity on Madison Avenue is So Murky By Nathalie Tadena, The Wall Street Journal