Only 11% of creative directors in our industry are women. WTF?
11% is an especially crazy stat when you consider that women greatly outnumber men in college advertising programs. It’s our not-so-covert covert mission to increase that number and the shameful percentage of people of color working in the industry at large (um, just 10%). And to confront the pervasiveness of the creative industry’s unhealthy workplace cultures that diminish the aspirations of our daughters and negatively affect the well-being of women AND men. Cool. How?
1. Speaking to students about the realities of the industry and sharing things we wish we would have known when we were first starting out. Currently booking for our 2018-2019 College Speaking Series — “Unspoken Truths”. More info HERE. We also do a version of this presentation for conferences and professionals.
2. Nurturing the next generation of fearless leaders in our industry through our Creative Leaders Fellowship Program — a formal mentorship and training program focused on starting and running a creative business. Our next Fellowship will be January-May, 2020. The application window will open in September, 2019.
3. Partnering with other industry advocates to create tools like this Resource Guide that help educate our peers in the creative industry on how they can join us in making change.
4. Defying the rigid gender norms and plays on insecurity that are continually used as tools of the trade.
5. Creating and modeling a more progressive, balanced work environment that keeps talented women and people of color from dropping out mid-career.
6. And, on the creative tip, we started a street-level, multimedia awareness campaign, called The BossLady Project, aimed at challenging the industry’s culture of condoned misogyny and antiquated power structure using design, music, art, and other creative expressions.
Ours is truly a field that’s been much slower to progress than most. And that has got to change. Not just for people working in it, but for the millions who consciously and unconsciously absorb its messages everyday.
Read up on these issues
- We Are The 0.1%: Why The Ad World Needs More Female Founders By Mira Kaddoura, AdAge
- ‘We Do Not Change Anything By Corporate Statements’: Cindy Gallop On The Power Of Creativity In Light Of #MeToo By Doug Zanger, The Drum
- Why The Ad Industry's Diversity Strategy Needs A New Brief By Rochelle Newman-Carrasco, AdAge
- ‘I Left And I Shut Up’: Why Women In Advertising Won’t Speak Publicly About Harassment By Shareen Pathak, Digiday
- Advertising Is Still A Boys' Club By Lindsay Stein, AdAge
- Women In Advertising Reveal Rampant Sexism And Macho Culture By Rob Davies, The Guardian
- For Women In Advertising, It’s Still A ‘Mad Men’ World By Sydney Ember, The New York Times
- The Dangerous Ways Ads See Women By Jean Kilbourne, TEDx Talk
- Why The Picture Of Diversity On Madison Avenue Is So Murky By Nathalie Tadena, The Wall Street Journal