Only 0.1% of creative agencies are founded by women. WTF?
That’s an especially crazy stat when you consider that women greatly outnumber men in college design programs. It’s our not-so-covert covert mission to increase that number and the disproportionate percentage of people of color working in the industry at large (just 10%) and to help make it safer, more equitable and inclusive. Cool. How?
1. Nurturing the next generation of fearless leaders in our industry through our Creative Leaders Fellowship Program — a formal mentorship and training program focused on starting and running a creative business. Our next Fellowship will be January-May, 2020. The application window will open in September, 2019.
2. Speaking to students about the realities of the industry and sharing things we wish we would have known when we were first starting out. Currently booking for our 2019-2020 College Speaking Series — “Unspoken Truths”. More info HERE. We also do a version of this presentation for conferences and professionals.
3. Partnering with other industry advocates to create tools like this Resource Guide that help educate our peers in the creative industry on how they can join us in making change.
4. Creating and modeling a more progressive, balanced work environment that keeps talented women and people of color from dropping out mid-career.
5. And, on the creative tip, we started a collaborative street-level awareness campaign, called The BossLady Project, aimed at confronting the creative industry’s condoned culture of misogyny and old school power structure using design, music, art, and other creative expressions.
Ours is truly a field that’s been much slower to progress than most. And that has got to change. Not just for people working in it, but for the millions who consciously and unconsciously absorb its messages everyday.
Read up on these issues
- We Are The 0.1%: Why The Ad World Needs More Female Founders By Mira Kaddoura, AdAge
- ‘We Do Not Change Anything By Corporate Statements’: Cindy Gallop On The Power Of Creativity In Light Of #MeToo By Doug Zanger, The Drum
- Why The Ad Industry's Diversity Strategy Needs A New Brief By Rochelle Newman-Carrasco, AdAge
- ‘I Left And I Shut Up’: Why Women In Advertising Won’t Speak Publicly About Harassment By Shareen Pathak, Digiday
- Advertising Is Still A Boys' Club By Lindsay Stein, AdAge
- Women In Advertising Reveal Rampant Sexism And Macho Culture By Rob Davies, The Guardian
- For Women In Advertising, It’s Still A ‘Mad Men’ World By Sydney Ember, The New York Times
- The Dangerous Ways Ads See Women By Jean Kilbourne, TEDx Talk
- Why The Picture Of Diversity On Madison Avenue Is So Murky By Nathalie Tadena, The Wall Street Journal
“Leaders within agencies pat themselves on the back for baby steps like increasing paid time off for new moms even while female employees make half of what their male colleagues earn. Advertising gets away with these warm and fuzzy gestures in part because it's not being penalized for continuing with the status quo. Women who start agencies can change that. We need more of them. By definition, women who start agencies are iconoclasts. We're doing something radically different than the industry standard. Brands should be clamoring for agencies like ours, which aren't tied down by a traditional shop's bureaucracy and politics.” — Mira Kaddoura